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AdDefend
Features
| Bidder Code |
addefend |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display |
Multi Format Support |
check with bidder |
| TCF-EU Support |
yes |
IAB GVL ID |
539 |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
check with bidder |
| User IDs |
none |
Privacy Sandbox |
check with bidder |
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Note
The bidder requires setup before usage. Please get in touch with our publisher team at publisher@addefend.com to get started.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
pageId |
required |
Page Id |
“887” |
string |
placementId |
required |
Placement Id |
“9398” |
string |
trafficTypes |
optional |
Impression Traffic Type |
“ADBLOCK” |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_addefend |
hb_bidder_addefend |
hb_adid_addefend |
hb_size_addefend |
hb_source_addefend |
hb_format_addefend |
hb_cache_host_addefe |
hb_cache_id_addefend |
hb_uuid_addefend |
hb_cache_path_addefe |
hb_deal_addefend |
|
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