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Michao

Features

Bidder Code michao Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support none DSA Support no
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support yes
User IDs none Privacy Sandbox topics

Note

The Michao Bidding adapter requires setup before beginning.

Bid Params

Name Scope Description Example Type
placement required Placement id "12345" string
site required Site id 6789 number
partner optional Partner id 6789 number
test optional Test Mode true boolean

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*
  • ortb2.user.*
  • ortb2.device.*
  • ortb2.regs.*

Example:

pbjs.setBidderConfig({
  bidders: ["michao"],
  config: {
    ortb2: {
      site: {
        keywords: "kw1,kw2",
      },
    },
  },
});

ORTB Blocking

supported:

  • badv
  • bcat
  • bseat
  • bapp

Example:

pbjs.setBidderConfig({
  bidders: ["michao"],
  config: {
    ortb2: {
      badv: ["adomain.com"],
      bcat: ["IAB2"],
      bapp: ["com.app"],
      bseat: ["seat"],
    },
  },
});

Media Types

Video

The following video parameters are supported here so publishers may fully declare their video inventory. These apply to both instream and outstream.

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array
mimes required List of content MIME types supported by the player (see openRTB v2.5 for options) [“video/mp4”] array
protocols required Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper		 [2,3,5,6] array
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
linearity recommended OpenRTB2 linearity. 1: linear (in-stream ad), 2: non-linear (overlay ad) 1 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array
api optional Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2		 [2] array
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. 1 integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 6 integer
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
placement recommended Placement type for the impression. (see OpenRTB v2.5 section 5.9 for options) 1 integer
plcmt recommended Placement type for the impression. (See OpenRTB v2.6 Plcmt Subtypes - Video) 1 integer

Example:

var videoAdUnit = {
    code: 'video',
    mediaTypes: {
        video: {
            context: 'instream',
            playerSize: [640, 480],
            mimes: ['video/mp4']
            protocols: [2, 3, 5, 6],
            api: [2],
            maxduration: 30,
            minduration: 0,
        }
    },
    bids: [{
        bidder: 'michao',
        params: {
            site: 123,
            placement: "456",
        }
    }]
};
Out-stream Video

Michao adapter supports outstream video renderer in two ways: using your own renderer or using ours on Prebid.org.

Native

Example:

var nativeAdUnit = {
  code: "myNativeAdUnit",
  mediaTypes: {
    native: {
      ortb: {
        assets: [
          {
            id: 1,
            required: 1,
            img: {
              type: 3,
              w: 150,
              h: 50,
            },
          },
          {
            id: 2,
            required: 1,
            video: {
              minduration: 0,
              maxduration: 120,
              mimes: ["video/mp4"],
              protocols: [8],
            },
          },
        ],
      },
    },
  },
  bids: [
    {
      bidder: "michao",
      params: {
        site: 123,
        placement: "456",
      },
    },
  ],
};

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_michao hb_bidder_michao hb_adid_michao
hb_size_michao hb_source_michao hb_format_michao
hb_cache_host_michao hb_cache_id_michao hb_uuid_michao
hb_cache_path_michao hb_deal_michao

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